PERCEV
The archive:

You came to be nosy. Good.

One case study and three concepts, each saved to its own disk. The work changes shape, the principle never does: create, connect, convert.

Case study

JahaJuice

From 81 to 10,000 followers in three months.

JahaJuice started at 81 followers and 1,460 likes. Ninety days later it passed 10,000 followers and one million likes. Nothing about that was luck.

It was treated like any client brief: a strategic analysis of the platform, a content system built around what the audience already loved, and a voice consistent enough to be recognized without the username.

The receipt that matters: one post reached 5,386,815 views and brought in 4,425 followers on its own. That is what happens when a piece of content knows exactly why it exists.

  • Strategic Analysis
  • Content Strategy
  • Platform & Audience Insight

10Kfollowers in 90 days

Close-up of amber juice being poured, from the JahaJuice brand
JahaJuice / 90 days
TikTok analytics for one post: 5,386,815 views and 4,425 new followers
One post. 5.39M views.

Campaign concept

Personalized skincare

A creator seeding flow built on skin science.

A seeding campaign concept for a personalized skincare line: reach people through creators whose skin, and audience, actually match the product.

Three creator tiers carry one narrative at three scales, each with copy angles keyed to how their audiences search: skin type first, science second, brand last.

Email picks up where the feed ends. A flow designed for the moment someone moves from watching a creator to wondering if it would work for their own skin.

  • Influencer Marketing
  • Strategic SEO
  • Copywriting
  • Email Marketing

3creator tiers, one narrative

Seeding structure:

Creator tiers for the skincare seeding concept, with follower ranges and each tier's role
TierFollowersRole
Micro5K to 10KTrust. Real skin, real routines, comment-section conversations.
Mid20K to 50KReach with credibility. Tutorials and honest before-and-afters.
Macro50K to 100KCultural weight. The campaign moment people reference.

Campaign concept

Madden Girl

A back to school activation for TikTok and Instagram.

A back to school activation concept for Madden Girl across TikTok and Instagram: not a posting calendar, a content world.

Five content pillars keep the brand in culture without chasing it, from comfy obsessions to the in-store shopping vibe, each one rooted in what the community already does.

Brand voice and positioning decide what gets made. Trend and cultural foresight decide when. Community feedback decides what happens next.

  • Brand Voice & Positioning
  • Content Strategy
  • Brand Activation
  • Community Development

2platforms, one brand world

A social media profile screen for the Madden Girl campaign concept
Madden Girl / concept
  • Back to school comfy obsessions
  • Community feedback polls
  • Throwbacks you still can’t get over
  • Behind the scenes of the brand
  • In-store shopping vibe

Identity concept

FEELboard

A social identity designed audience first.

FEELboard is an identity concept: a social presence designed from the audience in, not the logo out.

It started with a social media audit and a simple question: what should someone feel in the first three seconds on this grid. The answer became a moodboard for the audience, not the brand.

The result is a conversion grid concept: every tile has a job, the feed reads as one world, and the identity holds from profile to post to reply.

  • Brand Identity Development
  • Social Media Audit
  • Audience-Centered Design

1identity, built to convert

A content vision board of curated lifestyle photographs arranged as a moodboard
FEELboard / audience first

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